Balarāma, bala means strength and rāma means enjoyment.
So Balarāma means who gives you spiritual strength for enjoying eternal blissful life, He is Balarāma.
[Srila Prabhupada Lecture - Rath Yatra - San Francisco - July 5, 1970]

Without the mercy of Balaram, no one can appreciate Vrindavan Life.
[Srila Prabhupada Lecture - Rath Yatra - San Francisco - July 5, 1970]

Words of the spiritual master are the energy of Balaram.
[HH Radhanath Swami Maharaj]

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